What Makes a Podcast Different Than Talk Radio?
In the last few years, podcasts have become so prevalent on the internet. The number of people listening to podcasts has increased the same as the number of investment companies are putting into podcasting. However, a question has always arisen about what differentiates podcasts from other media, especially, talk radio shows. In this article, you will find a breakdown of the significant differences between a podcast and talk radio show.
Podcasts offer listeners a time-shifted kind of experience. Unlike talk radio shows, a podcast can be listened to at any time even long after it has circulated. For example, you can look into the podcast interview allie at any time. For this reason, podcasts deal with topics that can be relevant for the next two or more years. Therefore, the time it will reach the audience does not matter.
Talk radio shows tend to focus on broad topics. They do that to ensure their audience is big and they can be competitive in the market. On the other hand, podcasts are niche-focused. Their topics are narrow, and they tend to target a particular audience. If a website is selling clothes meant for the young generation, they may opt to use podcasts but then make sure they target the right audience.
You can also agree that podcast listeners consume more content than talk radio listeners. How many times do you catch a talk radio show ten minutes after it has started? That should tell you that you miss a lot of content. Podcast listeners will search for a specific podcast they want to listen to at the time they are free. They will then dedicate their whole time to hearing what content it has to offer.
For marketers, they consider podcast listeners to be more learned and have a higher income than talk radio listeners. It is because podcast listeners have disposable income that lets them look for more information about products and services on the internet. Therefore, marketers choose to make more use of podcasts.