The difference between marketing and PR

Both marketing and public relations (PR) fit will together. They have so many similarities that some would say they’re practically identical (as they both work towards reaching their target audiences), however, there are still some noticeable differences between them and they are often confused with each other.

These differences include:

Their target audiences

Believe it or not, PR and marketing both have different target audiences. For example, PR has a greater focus on building relationships with consumers and telling a brand’s story, while marketing targets directly on filling the consumer’s needs.

Different goals

The goal for a PR specialist is to preserve and improve the reputation and stakeholder and consumer relationships for their client. Whereas marketing aims to research and plan for target audiences to by a product or participate in an event.

The activities

Although they may seem very similar, both marketing and PR do different activities to complete their goals. PR specialists develop and run campaigns to gain media coverage. Marketing on the other hand seeks to earn a profit from promotions, direct marketing, and paid advertising.

The best way to differentiate the two is marketing pays for opportunities, while PR aims to find a way to gain promotion for “free”.

Longevity

Marketing campaigns typically run for a short amount of time and mainly focuses on how to sell to a target audience right now. PR campaigns run slower, focusing more on achieving long-term goals, as it takes time to build brand awareness and establishing relationships with the public.

The public relations experts at Adoni Media say that while they have their differences, PR and marketing can benefit and complement each other in many ways.

For instance, you can’t do PR without engaging in marketing and if people don’t recognise your brand, they probably won’t buy or invest in it.

PR can also increase a brand’s credibility making it easier for consumers to connect and trust. It is a free form of advertising and an essential marketing tool for any company or business.