“Mobile Advertising Worth $10 Billion by 2010″ and find out how is this possible.

For marketers, mobile marketing and advertising has great promise - it combines the wide reach of television with the precision of direct marketing and the tracking potential of the Internet. Mobile marketing campaigns using SMS, and more recently MMS, have already helped to open up the eyes of the media world to the power of the mobile channel. Interactive TV and radio, product promotions using coupons and competitions, even charitable giving, have exploited this medium. But things are set to change as Internet style advertising, in the shape of display advertising (banner ads) and search, and even TV-style advertising, come to mobile.

According to new research, over a third of 16 to 34 year-olds who own a mobile phone are happy to receive mobile advertising for free content.The survey conducted by Ipsos Mori and commissioned by T-Mobile is likely to be studied closely by operators and advertisers who are looking to promote the medium as a way to engage with consumers.

Matt Cowan reports for Reuters via this video.

Technorati Tags: cellular advertising, cellular news, interactive tv, marketing, mms, mobile advertising, mobile channel, mobile marketing, mobile phone, sms

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