Yesterday I read online about Google made a proposal to the Federal Communications Commission (FCC) to free up unused TV broadcast channels known as “white space“. The plan is to utilize this bandwidth for a high speed wireless internet network that can propagate long distances and through obstacles. Google engineers have called the offering “Wi-Fi on Steroids”.

It also possesses the bandwidth to support vastly faster data rates than today’s standard Internet service offerings–”Wi-Fi on steroids” or “Wi-Fi 2.0,” as Richard Whitt, Google’s telecommunications counsel, put it in a Monday morning conference call.

The free wireless internet would surely increase Google usage in the U.S. as a business point of view but there are some other implications that need to be considered. Marketing Pilgrim points out that as an ISP, Google would have to control a huge amount of personal information which could be integrated to influence search results.

Business owners should keep their eyes on this one, as free wireless internet for all = the need for an advanced internet marketing strategy. And Free nationwide connectivity = more web users. More web users = more searches. Will this equal to more money to Google? Or is Google doing this for the general public interest? or as a charity? That we have to see later by 2009.

Technorati Tags: android, business, fcc, federal communications commission, google, internet marketing, internet marketing strategy, legal, local mobile, marketing, money, spectrum, usa mobile, white spaces, wireless

Popularity: 14% [?]