7 key ways to improve your on-site SEO

Unless they’ve visited it before, most people are going to find your website via a search engine. This means it’s important that you make the site as visible as possible by a process known as search engine optimisation (SEO).

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There are lots of techniques for doing this, but, as with Paul Simon’s ’50 Ways to Leave Your Lover’, where only a few appear in the lyrics, some really stand out.

1. Begin at the Start, Art

The description and title of your page define your content, so it’s vital to spend time getting them right. Having your keywords in your title and description will get you a higher ranking in search results.

2. Drop in the Key(Word), Lee

Don’t stop with the description: your main keyword should also, where possible, be in your page URL and your meta description and even in the ALT tags for images. If you don’t understand this stuff, don’t worry: a web design and development services in London company such as Red Snapper will be able to guide you.

3. Make Sure They Click, Nick

A good way to improve your SEO is to have outgoing links to other sites. Not just any links, though: these need to be sites you trust, respected sources or businesses you have a relationship with.

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4. Welcome the New, Stu

Your content needs to be new and unique wherever possible. While it’s all right to link back to earlier material, most of the content you post on your site needs to be new or visitors will quickly get bored.

5. Link It Inside, Clyde

We talked about external links in step three, but it’s equally important to have internal links going to other pages on your site. The more working links you have, the better your chances of getting a high search ranking.

6. Gotta Be Good, Judd

Search engines look for good-quality content. This means ensuring it’s the right length for your target audience and your business sector and is easily readable.

7. Use All the Tools, Jules

To produce a successful website, you need to give the audience what they want. This means understanding your visitors by making use of tools like Google Analytics to see what your audience most engages with. You can then give them similar content in future.